Yes, you heard that right! Samsung launched its’ first smartphone Galaxy A7 with triple rear cameras yesterday in South Korea with 6 inches of SUPER AMOLED Display and has three variants: 4 GB RAM and 64 GB internal storage, 4 GB RAM and 128 GB storage and 6 GB RAM and 128 GB storage.
With an octa-core SoC clocked at 2.2 GHz, Galaxy A7 has a triple camera system with a 24mp f/1.7 primary lens, an 8mp f/2.4 wide-angle lens and a 5mp depth-sensing unit. It also has a “Live Focus” feature that lets users control the depth of field by allowing them to adjust the amount of bokeh both while shooting and later while editing. With Samsung’s Experience UI embedded on top of Android Oreo 8.0 also has a 3,300mAh battery.
Having faced relentless competition from its bigplayer Chinese contemporaries like Huawei, Xiaomi who have introduced many flagship products with groundbreaking technology and impressive designs at the lowest price points – Samsung now seems to be changing its tone. According to CNBC interview, Samsung’s CEO DJ Koh said that the organisation is getting a complete overhaul in its smartphone strategy at the mid-range price point by empowering it with the newest technology to appeal to the millennials.
Not that Galaxy A7 is the first smartphone with triple rear cameras in the world, especially when Huawei unveiled the P20 Pro that has triple camera too earlier this year, but Samsung did this as a part of a strategy before launching another “Galaxy A” series smartphone with a quadruple rear-camera system called Galaxy A9 in Malaysia on October 11.
Available in selected European and Asian markets from this fall, there are several additional markets that this product can expand in near future, though no price was announced regarding the product.